Hersey & Son Case Study
As featured in…
The objectives were to reach new audiences, grow brand awareness and drive up sales.
Strategy
Recruit a broad range of affiliate partners to reach different audiences across multiple touch points.
Execute stellar campaigns that capitalise on key gifting events.
Build a base of content partners and micro-influencers, secure content-focused placements to drive brand awareness and provide tools to shift traffic lower in the funnel.
Secure placements with reputable incentive sites to introduce the brand to their audience, capture lower funnel traffic of deal-savvy shoppers and boost conversions and repeat purchases.
Results
Over 100 pieces of coverage secured.
Increased social media following and email subscribers.
YoY, Ecommerce traffic grew by 26% and sales grew by 22%.
The affiliate channel drove 13% of total Ecommerce sales.
What people are saying…
“Since Kelly has come on board we have seen growth across the business. Affiliate marketing is helping to scale our business, not only is it great for brand awareness but we’re seeing a growth in sales across the categories we identified for affiliate marketing, as well as an increase in newsletter sign-ups. We would highly recommend Kelly to launch your business in the affiliate channel.”
Gussie Steele
Head of Commerce, Hersey & Son
